Vision & Strategy


Vision & Strategy

At the forefront of everything Greengate does is innovation.

Our Vision

To create a global leading group of companies that continues to seek sustainable growth and enhance consumers lives.

Our Mission

Our mission is to utilize technological standards and innovation in the areas of research and product development to become a premier player in the rapidly growing business segments that we operate in. We will achieve this while always maintaining highest ethical conduct and social responsibility.

Our Strategy

To achieve our goals and continue strong growth we focus on three key strategic inputs: Customers, Innovation, and People.

imgManufacturing quality innovative products

Our core perpose is a clear message of what we belive is our reason for exiting and how Greengate will grow year on year.


Our customers come first driving our innovation, development and growth.


Our Innovation is at the forefront of everything we do always striving to drive consumer insights into launched products that meet their needs with a unique twist.


Our people manufacture, market, distribute and grow the company from the inside.

Our strategic vision: Continue double digit growth, Source sustainable materials, Expand to new markets

Our Purpose

We develop products and provide services of superior quality to the market and consumers. This rewards us to shape our leadership, people and the community in which we operate.

5 Core Principles

imgCustomer Focused

We understand our customers needs, we want to be their top-of-mind and top-of-heart choice. We focus on building lasting relationships with our customers by creating value for them.


We incorporate honesty, respects and ethics into our daily business practice. We assume responsibility for our work and actions and take pride in doing the right thing.

imgStrategic Sourcing

We implement new strategic sourcing principles in every division of the group. Allowing us to continue improving the value we drive for our customer and our partners.


We strategically incorporate creative thinking, new ideas, technologies and processes to achieve excellent.


We work as one team sharing ideas, best practices and success across branches, business units and countries. We ensure all our people grow personally and professionally.